From Start to Finish: Social Media Campaigns
My expertise is in social media / digital campaign development, implementation, and performance tracking. I develop content using strong creative skills and proficiency with graphic design software programs. In addition to design, also highly creative in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
I interpret what the campaign results means for your company and how to apply it: By measuring and reporting the performance of digital marketing campaigns and assessing the outcome against goals (ROI and KPIs). Includes advising and executing retargeting campaigns. Utilizing strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touch points.
I interpret what the campaign results means for your company and how to apply it: By measuring and reporting the performance of digital marketing campaigns and assessing the outcome against goals (ROI and KPIs). Includes advising and executing retargeting campaigns. Utilizing strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touch points.
Picture Yourself Here: Creating Custom Images for Lifestyle Campaigns
Created social media campaigns and content for new consumer-facing outreach, a major shift for this industry-focused tech company known amongst professionals and peers for smart home automation systems. Retouched new lifestyle photography and created edits to superimpose screen graphics, so homeowners can easily envision themselves with these devices.
Initiated these new consumer outreach campaigns, educating the public on the applications of company's products. Campaigns drove B2C consumer awareness and demand generation, gathering leads for our certified dealer affiliates.
Initiated these new consumer outreach campaigns, educating the public on the applications of company's products. Campaigns drove B2C consumer awareness and demand generation, gathering leads for our certified dealer affiliates.
Integrating Partners into Technology Company's Campaigns
Created industry partner announcements for new products, software updates, and dealer program initiates to drive B2B sales, program sign-ups, and new product/software adoption. Developed case studies on an ongoing basis for web, video and print formats.
Generated, posted and shared marketing content for URC and dealer network social media channels, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Regularly created and deployed ongoing email campaigns, managing audience lists. Monitored, analyzed, and optimized performance of URC websites, digital advertising and PR campaigns, email campaigns, and social platforms.
Generated, posted and shared marketing content for URC and dealer network social media channels, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Regularly created and deployed ongoing email campaigns, managing audience lists. Monitored, analyzed, and optimized performance of URC websites, digital advertising and PR campaigns, email campaigns, and social platforms.
Building a Healthy Audience for Over-the-Counter Wellness Brands
Developed social media posts for various health & wellness brands while working for a digital ad agency, incorporating simple motion/animated elements in graphics.
Created digital ad content for multiple OTC health and wellness brand clients across nation-wide retail locations. Conceptualized and launched paid social media campaigns. Designed ad graphics and motion content for Facebook, as well as AI targeting and Google search ads. Budgeted campaign spending and created performance reports for clients.
Created digital ad content for multiple OTC health and wellness brand clients across nation-wide retail locations. Conceptualized and launched paid social media campaigns. Designed ad graphics and motion content for Facebook, as well as AI targeting and Google search ads. Budgeted campaign spending and created performance reports for clients.
Driving Store Visits for Automotive Service Company
Created social media campaigns for Mavis Discount Tire, one of the largest independent tire dealer and automotive aftermarket service provider with more than 1,000 service centers in the Northeast, Midwest and Southern United States. Used social media channels to promote new retail locations, sales promotions, job openings, and online sweepstakes.
Developed and managed the company's first paid social media campaigns, across multiple sub-brands in various geographic markets. Expanded audience awareness while increasing website traffic, as well as offline conversions such as phone calls, coupon redemption, and event attendance. Conceptualized and produced all ad creative and copy, along with any related website graphics and webpages associated with the campaign. Executed timely campaigns based on store opening events, sales promotions, and hiring needs.
Developed and managed the company's first paid social media campaigns, across multiple sub-brands in various geographic markets. Expanded audience awareness while increasing website traffic, as well as offline conversions such as phone calls, coupon redemption, and event attendance. Conceptualized and produced all ad creative and copy, along with any related website graphics and webpages associated with the campaign. Executed timely campaigns based on store opening events, sales promotions, and hiring needs.